Everyone uses smartphones and apps in the modern world. Mobile traffic is growing, and applications are developing. Every field of our lives is filled with mobile software. Tourism has not been an exception.
Developing a quality mobile app is only half the story. A truly useful product can tell the user if Mukdahan is worth visiting or which hotels they should stay at while traveling in the United States. Good marketing is just as important for users to find the one product from thousands of similar applications.
Mobile software monetization: tourism version
Successful promotion allows for attracting a part of the active user audience. The specialist’s task is to direct customers’ interest to your mobile application. However, monetization cannot be automated and requires manual configuration from professionals.
Monetization is a process to convert the interest of your application users into real cash income. There are three essential strategies for monetizing mobile travel apps.
Premium
This is a classic monetization model. The user buys the application before loading and gets access to all the features of your product. Usually, the cost of a mobile application for the user reaches $10. Today, this approach has become the most unpopular. Moreover, the new app from an unknown publisher is unlikely to get buyers without advance promotion.
Freemium
The essence of this method is that the user can download and install a demo version of the application for free. If a traveler is interested in your application after the trial period, they can buy the full version with a full set of functions. In recent years, many mobile applications have moved to this monetization model in the tourism market.
Internal advertising
This model provides free download and installation of the application. While using the product, the user will observe advertising banners. In this case, the developers will receive revenue from the mobile advertising network for the number of users who were interested and clicked on the banner to go to the page of the advertiser.
Often, customers can buy a paid version of the application and turn off annoying ads in this way. It is the perfect monetization model for tourism software because it is suitable for projects with a large user audience.
Moreover, some developers and publishers use combined mobile app monetization models. There are regional tourism applications that have successfully combined all four formats.
Partner programs
That is essential for monetization in travel apps. You help the user find a service, and the service provider pays you a transfer, booking, or purchase fee.
Online travel agencies can be the best partners in this industry. Among them are Booking.com, Agoda, Expedia, Hotels.com, and Trip.com. Payment for a confirmed hotel room reservation will be the source of monetization. OTA is the most reliable source of income, because people book hotels more often than flights.
Expert assistance
Mobile monetization specialist helps the tourism business owner to turn an application from a support tool into an independent source of income. You can rely on the knowledge and experience of a professional who optimizes advertising formats so that they give you revenue and satisfy users visually and functionally. Because of this, the owner gets a commercial product that grows along with the audience of travelers.
Conclusion
Most mobile apps are becoming free today. Users do not have to pay money for their installation and launch, subject to certain restrictions. An increasing number of developers try to monetize their projects through internal advertising. However, mobile travel providers have many opportunities to promote their software and enter the global tourism market.